There are two drivers of content management. They are fulfilling the expectations of your users and achieving your business objectives. A content strategy aims to provide authoritative, relevant content that is beneficial to your users, which will help you achieve your goals.
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Category:Digital strategy
Service name:Content Management Strategy
Content strategy is a relatively new discipline within the web environment and shares common ground with other similar systems, particularly around UX and SEO. A content strategy often is used to pull potential customers along a goal fulfilment funnel that leads ultimately to an order. For this reason, many consider it to be a facet of marketing.
However, the main element of content strategy has to be—and always is—delivering engaging and relevant content to users. The fact that the content is on–message, or has the aim of guiding your customer to make a purchase, should be secondary.
A good content strategy should cover the main factors of content management:
When developing a content strategy, it should be achievable: creating a delivery schedule that plans for one person to deliver 50 articles a week is unrealistic—the strategy is doomed to failure from the start.
Developing a sound idea of the audience is essential for a content strategy: clarity on who is the audience and why is paramount so that appropriate tone and media is used (blog, article, video, streaming, music, etc.).
Incorporating SEO best practices into your content strategy is the best way to perform well in search engines. How your content makes use of meaningful semantic code falls within the realm of content strategy. There are many ways for your content to become “machine–readable” so that dates, addresses, individual contact details and people, product listings, reviews, etc., can be understood by search engines and screen readers.
Finally, your content strategy should fully embrace the modern web expectation for content to be shared by your viewers and clients. The best way to get your message out there is to let your clients tell their story using social media and attaching a link to your content. Encouraging your readers to engage with you and your content is fundamental to building a reliable marketing platform.
Ensuring your web services are usable by people with disabilities is as important as making sure that your premises are accessible if you own a shop. It's both the right thing to do, and you have a legal obligation in most places to do so. We can help you to meet your accessibility obligations.
Your web site is your shop window, where your clients first make contact with your business. The first impression your web site creates should be consistent, clear, and effective. Devising and adopting a brand strategy is an excellent way of ensuring that your visual presence aligns with your brand values.
There are two drivers of content management. They are fulfilling the expectations of your users and achieving your business objectives. A content strategy aims to provide authoritative, relevant content that is beneficial to your users, which will help you achieve your goals.
Every time you talk about your business, you are engaging in an opportunity to increase sales, whether that is online, in print or a conversation with your neighbour. A marketing strategy will help you to focus those opportunities into clear and concise messages.
A style guide intends to improve clarity and meaning through a standardised layout and design. Many SMEs and Enterprises use style guides to provide writing and design standards to ensure consistency and best practice across media.
Not sure about the direction your web site should take? Need help improving its performance? Not clear how your web site is helping your business objectives? Our web consulting services can help you uncover the steps to a bright new future for your web site.