Search Engine Optimisation

Search Engine Optimisation is a beneficial strategy in maintaining the performance of your web site in search results. However, the discipline is fraught with difficulties and minefields.

SEO can help your web site to perform exceptionally well in search results pages for specific search criteria. It requires several things to be in place on your web site for it to work well:

• Authoritative, relevant content that is written specifically for your target audience;
• Regularly updated content that is engaging for the target audience;
• Well-structured pages that search engines can understand and interpret, as expected;
• Search engine–friendly in–page data structures that assist search engines and machines in understanding specific types of information contained on your web page;
• Mobile-friendly page structures and design so that any device can view pages;
• Assistive technology–friendly design and information structures that help all site visitors;
• Organic links from relevant sites to your site's content; and,
• No use of “black–hat” or bad–SEO practices.

We can help you to achieve your search engine performance goals by taking simple steps and monitoring the results over time. Some measures might require minor changes to the structure of your HTML or edits of your page content. 

Over time the results in search engines should be noticeable. However, SEO is not a quick fix, and trustworthy performance in search engines cannot be achieved overnight: it requires constant attention and patience!