Site performance monitoring

The speed that a site responds and sends a requested page can be the difference between a customer abandoning their shopping cart and going to a competitor or completing an order. It can also be the difference between a first–page search engine ranking and somewhere on the 100^th page.

There have been several research reports recently about the impact that site performance has on customers’ perceptions of a site. If a user is left waiting for more than a fraction of a second for a page to load, one in every four will go elsewhere. Both Amazon and Google demonstrated this in studies of the business impact that even a few milliseconds difference can make to their profits. They have also shown that customers who are left waiting too long won’t return to the company in the future and will go elsewhere.

While you might not be concerned about multinationals’ profits, the same principle applies to any web site. If your performance is critical, you need to minimise latency in page delivery. 

Even worse than slow response times is the possibility of broken or fatal errors resulting from bugs in your code or poorly formed site addresses. If your customers see a broken page, they will likely go elsewhere and never come back.

Our site monitoring services will check the speed of your site and will search log files for errors. We produce a report for you that identifies problems or gives you a clean bill of health. If we identify issues, we will either correct them or suggest solutions for your server maintenance engineers.