Email marketing

Keeping existing customers engaged in your business is not easy. If you don’t remind them of your existence, often they drift to other services and suppliers. Email marketing is an excellent way of keeping your current customers engaged in your business and encouraging future sales.

You can use email marketing to send your customers newsletters, promotions and discounts on future purchases. You will alienate your customers and detract from your brand if you overuse email. But, with the right balance, it is a powerful marketing strategy.

Technically, email marketing can be one of the most arduous strategies to get right. There was a time when receiving a well–formatted plain–text email was exciting and interesting. Not any more. Now, you should use well–designed HTML emails with images and formatted text to match your company branding.

Although HTML emails have been in existence since the early 1990s, the technology has not advanced much since then. Without an impetus to progress standards for HTML emails, they have been in a time warp since the mid–1990s. Making changes to standards governing email is not easy because of the sheer number of different email clients and the methods they use to render HTML. 

Microsoft Outlook 2003 does not work the same way as Outlook 2010 and both are still widely used. And Outlook is very different to Gmail or Thunderbird. Getting the same email to display in most email clients and various versions of the same client is incredibly difficult. However, it is not impossible. 

We can develop the bespoke templates necessary to send email newsletters, promotions and other marketing emails to your customers. Using our knowledge and experience, you can have great–looking emails displaying in your customers’ email clients.